Girls Who Code X Soze

Marshall Plan for Moms

The COVID-19 pandemic has not left anyone untouched. But, in January 2021 Girls Who Code–a nonprofit on a mission to close the gender gap in technology–decided it was time to get everyone’s attention with how much harder women–mother’s in particular–have been hit during this unprecedented time.

The Project

Girls Who Code enlisted Soze, a social-impact design agency, to help coordinate a major outreach moment announcing their proposal for a Marshall Plan* for Moms: a full page advocacy ad in The New York Times featuring 50 prominent women across politics, entertainment, activism and more addressed to President Biden asking his administration to make support for moms a priority in his first 100 days. The first ad was so successful, a second ad in The Washington Post followed, this time featuring 50 prominent men in support of this initiative.

*Incase you need a quick refresher, the original Marshall Plan was American legislation passed in 1948 providing over $13 billion in economic recovery programs to Western Europe after the end of World War II.

Role + Responsibilities

As Senior Designer working with Soze, I created a full page ad in The New York Times (January 26th, 2021), social media assets, full page ad in The Washington Post (February 26th, 2021)

The Marshall Plan for Moms campaign grew into something even bigger and moved internally at Soze after the February 26th ad in The Washington Post.