Branding and Web Design
Denver Preschool Program (DPP)
The Project
As Design Director at Radish Lab, I oversaw the design process for the rebranding and website redesign of the Denver Preschool Program’s website. DPP had outgrown their branding and no longer felt it adequately expressed their energy and impact. Reworking their brand happened in tandem with a major strategic overhaul of their website. Their new brand comes to life on their new Wordpress site, with playful elements and interactions that support the improved user experience and functionality.
In addition to the branding, I oversaw the robust User Experience, Design Strategy, and User Interface portions of the project, working to ensure their new site was more accessible and easy to use.
Role + Responsibilities
Design Director: Sitemap, Wireframes, Branding, Creative Direction, and User Interface
Lead Designer: Branding and Creative Direction
Jr Designer Livia Lemgruber | UI Designer Will Halcomb | PM Simone Groene-Nieto
This is a Radish Lab project; read more about the process here.
