Web Design and Creative Direction

Olmsted Parks Conservancy

The Project

As Design Director at Radish Lab, I oversaw the design process – from concept to User Interface, sitemap to wireframes – for Olmsted Parks Conservancy’s website redesign. Utilizing the foundation of their branding, the project included a revamped visual identity, accessibility updates, and totally reimagined information architecture and user experience – culminating with a totally overhauled user interface that centers park users at the core of everything.

Role + Responsibilities

Design Director: Wireframes, Creative Direction, and User Interface
Lead Designer: Creative Direction

UX Designer Kora Feder | UI Designer Will Halcomb | PM Noelle Zuelke

This is a Radish Lab projectread more about the process here.

before and after of website design
List of brand typography and palette showing accessibility
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The New York Community Trust